Focus groups
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Open LibraryAbout this book
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
Themes & subjects
MethodologyFocused group interviewingSocial sciencesSocial groupsResearchSocial research & statistics
First published 2007About the author
David W. Stewart
1951
President's Professor of Marketing and Law at Loyola Marymount University in Los Angeles, CA.
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