Conferences

About this book

"The global conference industry is estimated to be worth some US$200 billion annually. This book is designed to give a comprehensive, in-depth analysis of this truly international and dynamic industry." "Conferences: A twenty-first century industry traces the evolution of the modern conference industry from its origins in the USA; assesses the current size and economic value of the industry; details its structure and emerging trends; identifies and describes the key players nationally and internationally; outlines destination and venue marketing organisations; covers the principles and practice of successful conference and event management; and provides full information on education training and career opportunities." "The book is written in a style which will appeal to a diverse readership of college and university academics and students as well as industry practitioners. It concludes with an upbeat prediction for the growth and future development of the conference industry into the 21st century."--BOOK JACKET.

Themes & subjects

About the author