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Open LibraryAbout this book
"Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target."--BOOK JACKET.
Themes & subjects
ConsommatricesDifférences entre sexesConsumentenMarketingFemmesVrouwen
Setting
United StatesÉtats-Unis
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