Applied Imagination
3.3
Open LibraryAbout this book
Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex Faickney Osborn in the 1953 book *Applied Imagination*. Osborn claimed that brainstorming was more effective than individuals working alone in generating ideas, although more recent research has questioned this conclusion. - Wikipedia
Themes & subjects
creative thinkingcreativitybrainstormingadvertisingcreative problem solvingCPS
First published 1953Characters & people
Setting
1953
About the author
Alex Faickney Osborn
1888 – 1966
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