by Jonathan Cagan, Craig M. Vogel
1961
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Brand name products · Regionales Marketing
Nation branding
2007
Communication in marketing · Green Business
Strategic Integrated Marketing Communications
Production management · Business logistics
Operations Management
2005
Retail trade · Product management
Retail Product Management
Product management · User interfaces (Computer systems)
Lean Ux Applying Lean Principles To Improve User Experience
2012
Positioning (Advertising) · Advertising
Positioning
1981
Business logistics · Production management
Sustainable logistics and supply chain management
2013
Product management · Handbooks, manuals
The PDMA Handbook of New Product Development
2004
Brand name products · Trademarks
From Brand Vision to Brand Evaluation
2001
Product management
Projektmanagement
1997
BRANDMAPS · Computer programs
Brandmaps
1988
Case studies · Industries
Firms, markets and economic change
1995
Product management · Industrial management
Innovation Management and New Product Development
1998
Reengineering (management) · Organizational change
Business Process Management
Quality of products · Production planning
Inspired
2008
Production management · Management
Production systems
1976
Productiemanagement · New products
Product Planning Essentials
2000
Production engineering · Production planning
Setting the PACE in product development
1996