by Preston G. Smith, Donald G. Reinertsen
1941
1950
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Brand name products · Regionales Marketing
Nation branding
2007
Communication in marketing · Green Business
Strategic Integrated Marketing Communications
Production management · Business logistics
Operations Management
2005
Retail trade · Product management
Retail Product Management
Product management · User interfaces (Computer systems)
Lean Ux Applying Lean Principles To Improve User Experience
2012
Positioning (Advertising) · Advertising
Positioning
1981
Business logistics · Production management
Sustainable logistics and supply chain management
2013
Product management · Handbooks, manuals
The PDMA Handbook of New Product Development
2004
Brand name products · Trademarks
From Brand Vision to Brand Evaluation
2001
Product management
Projektmanagement
1997
BRANDMAPS · Computer programs
Brandmaps
1988
Case studies · Industries
Firms, markets and economic change
1995
Product management · Industrial management
Innovation Management and New Product Development
1998
Industrial management · Industrial engineering
Product Design and Development
Diffusion of innovations · New business enterprises
Zero to One
Management · New products
New products management
1983
New products · Marketing, management
Entrepreneurial Marketing
2014
Quality of products · Production planning
Inspired
2008