Power play
Mass media and sportsPopular culture, great britainGreat britain, social conditionsSocial aspectsEconomic aspects
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Open LibraryAbout this book
"Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport."--Jacket.
Themes & subjects
Mass media and sportsPopular culture, great britainGreat britain, social conditionsSocial aspectsEconomic aspects
Setting
Great Britain
About the author
Raymond Boyle
1966
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