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Customer lifetime value

Customer lifetime value

by David Bejou, Timothy L. Keiningham, Lerzan Aksoy

ManagementRelationship marketingCustomer relationsCustomer relations, managementMarketing, management
0.0
Open Library
Open Library

Themes & subjects

ManagementRelationship marketingCustomer relationsCustomer relations, managementMarketing, managementProfit

Authors

David Bejou, Timothy L. Keiningham, Lerzan Aksoy

Pages

152

Read time

≈ 4h

Editions

2

Language

English

Publisher

Taylor & Francis Group

ISBN

9781138967182

Where to buy

TR
Amazon Bookshop

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