Focus
by Al Ries
4.0
Open LibraryFirst lines
What's the driving force in Corporate America?
About this book
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
Themes & subjects
MarketingManagementSuccess in businessBusiness enterprisesBusiness, handbooks, manuals, etc.Corporations
First published 1996Reviews
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