The path

First lines

There are three simple elements to a good mission statement.

About this book

Individuals and companies have been learning what history has demonstrated all along-that people or groups with carefully defined missions have always lead and surpassed those who have none. Yet the process of outlining that mission statement is often an arduous task. In The Path, Laurie Beth Jones provides inspiring and practial advice to lead readers through every step of both defining and fulfilling a mission. With more than ten years' experience in assisting groups and individuals, Jones offers clear, step-by-step guidance that can make writing a mission statement take a matter of hours rather than months or years.

Themes & subjects