fraeon
Films
BrowseTop 250
Series
TV ShowsAnimeTop 250 TVTop 100 Anime
Games
BrowseTop 100
Books
BooksMangaTop 125 BooksTop 100 Manga
For youTrendingTier ListsThe ArchiveLeaderboard
Log inSign up free
fraeon

Everything you watch, play and read — tracked, rated and remembered in one library.

Explore

  • Films
  • TV
  • Anime
  • Games
  • Books
  • Manga

Discover

  • Trending
  • Leaderboard
  • Find people
  • Lists
  • Tier lists

Company

  • Tour
  • About
  • Community guidelines
  • Privacy
  • Terms
  • Contact

© 2026 fraeon. All rights reserved. ·

Metadata from TMDB, RAWG, Jikan & Open Library. This product uses the TMDB API but is not endorsed or certified by TMDB.

Questions or ideas? mehmet@avortas.com

HomeFeedProfile
Basic marketing research

Basic marketing research

by Naresh K. Malhotra, Naresh Malhotra

2002Marketing researchÉtudes de marchéMarketingRechercheOnderzoeksmethoden
5.0
Open Library
Open Library

Themes & subjects

Marketing researchÉtudes de marchéMarketingRechercheOnderzoeksmethodenBUSINESS & ECONOMICS
First published 2002

Authors

Naresh K. Malhotra, Naresh Malhotra

First published

2002

Pages

672

Read time

≈ 17h

Editions

15

Language

English

Publisher

Pearson Education, Limited

ISBN

9781292020488

Where to buy

TR
Amazon Bookshop

Reviews

No reviews yet — be the first to write one from the Log screen.

Quotes

No quotes yet.

Discussions

Similar books

Marketing research

Marketing research · Methodology

Marketing research

Naresh K. Malhotra

1993

The Long Tail

Commerce électronique · Nachfrage

The Long Tail

Chris Anderson

2006

Marketing metrics

Marketing · Marketing research

Marketing metrics

Paul Farris

2007

Marketing research

Marketing research · Marketing

Marketing research

Gilbert A. Churchill

1976

Marketing research

Marketing research · Marketing

Marketing research

David A. Aaker

1980

Strategic market management

Management · Marketing

Strategic market management

David A. Aaker

1984

Why We Buy

Recherche · Shopping

Why We Buy

Paco Underhill

1999

Marketing research for managers

Marketing research · Management & management techniques

Marketing research for managers

Sunny Crouch

1984

Biology for beginners

Biology · Textbooks

Biology for beginners

Truman Jesse Moon

1921

Research in Marketing

Marketing research

Research in Marketing

Jagdish N. Sheth

1978

Consumer behavior

Motivation research (Marketing) · Consumer behavior

Consumer behavior

Leon G. Schiffman

1978

Consumer behavior

Case studies · Consumer behavior

Consumer behavior

Del I. Hawkins

1980

Consumer Behavior

Consumer behavior · Market surveys

Consumer Behavior

Michael R. Solomon

2008

The 50-Plus Market

Marketing · Attitudes

The 50-Plus Market

Dick Stroud

2005

Research and the credibility of estimates

Recherche · Statistique bayesienne

Research and the credibility of estimates

Rex V. Brown

1969

Market and sales forecasting

Marketing research · Sales forecasting

Market and sales forecasting

Gordon J. Bolt

1981

Consumer behavior

Consumer behavior · Market surveys

Consumer behavior

Del I Hawkins

2000

Comment faire un plan de marketing stratégique

Marketing · Planning

Comment faire un plan de marketing stratégique

Pierre Filiatrault

1997