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Googled

Googled

by Ken Auletta

2009Google (Firm)Internet searchingWeb search enginesInternet industryHistory
3.0
Open Library
Open Library

About this book

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses—from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with—and against—them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the "secret sauce" of Google's success, and shows why the worlds of "new" and "old" media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results— Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and Fox. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta h…

Themes & subjects

Google (Firm)Internet searchingWeb search enginesInternet industryHistoryBusiness
First published 2009

Characters & people

Setting

United States

About the author

Ken Auletta
Ken Auletta

1942-04-23

Author

Ken Auletta

First published

2009

Pages

384

Read time

≈ 10h

Editions

8

Language

English

Publisher

Penguin Press

ISBN

9780753522431

Where to buy

TR
Amazon Bookshop

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