Loveworks
by Sheehan, Brian Associate Professor
MarketingBranding (Marketing)AdvertisingBrand name productsAdvertising, psychological aspects
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Open LibraryAbout this book
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Themes & subjects
MarketingBranding (Marketing)AdvertisingBrand name productsAdvertising, psychological aspects
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