DataStory

About this book

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on. Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes. Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish. Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. *DataStory* teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action. - It will help you communicate data in a way that creates outcomes both inside and outside your own organization. - It will hel…

Themes & subjects

About the author

Nancy Duarte

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books, four of which have won awards. ([source][1]) [1]: https://www.duarte.com/nancy-duarte/