by S. Umit Kucuk
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Skin Care · Personal Beauty
Don't go to the cosmetics counter without me
1992
Customer services · Management
Superior customer value
2012
Marketing · Management
Marketing
1998
Product management · User interfaces (Computer systems)
Lean Ux Applying Lean Principles To Improve User Experience
Consumer satisfaction · Evaluation
Consumer satisfaction in medical practice
1999
Quality of products · Production planning
Inspired
2008
Customer services · Employee motivation
Fish!
2000
Boycotts · Plaintes
Consumer Boycotts
Consumer satisfaction · Job satisfaction
Organizational behavior
2009
Management · Quality of products
Firing on all cylinders
1990
Commerce · Forecasting
The Popcorn Report
1991
Advertising · Social aspects
The hidden persuaders
1957
Motivation research (Marketing) · Consumer behavior
Consumer behavior
1978
Case studies · Consumer behavior
1980
Commercial policy · Consumer Behavior
The world economy
2005
Consommation · Culture
La societé de consommation
1970
Consumer behavior · Psychology
Industrial management · Disruptive technologies
The Innovator's Dilemma
1997