by Kristof Coussement, Koen W. De Bock, Scott A. Neslin
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Statistical methods · Database marketing
Statistical and machine-learning data mining
2011
Data mining · Database marketing
Customer and business analytics
2012
Customer relations · Management
Customer relationship management
2005
Marketing · Internet marketing
Principles of Direct and Database Marketing
1998
Database marketing · Marketing -- Handbooks, manuals, etc
Data Driven Marketing for Dummies
2013
Database marketing · Telemarketing
Strategic electronic marketing
2000
Marketing · Data processing
In Data We Trust
Industrial marketing · Management
Business to business direct marketing
1990
Business · Finance
The First Time Investor
Planning · Database marketing
Strategic Database Marketing
1994
Strategic database marketing
Internet marketing · Marketing
Strategic marketing for the digital age
1996
Database marketing
The complete database marketer
1991
Telephone selling · Computer industry
Course ILT
Hospitality industry · Forcasting
Inside the Minds
2001
Management · Klantgerichtheid
Customer Relationship Management
2003
Selling · Verkooptechnieken
Selling
1992
Marketing, management · Business, examinations, questions, etc.
CIM Coursebook
2009
