by Bill Gardner, Anne Hellman
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Brand name products · Business names
Brands
2004
Logos (symbols) · Marketing
Myths of Branding
2019
Logos (Symbols) · Commercial art
The Big Book of Logos
1999
COMPUTERS / Web / Page Design · Corporate image
Smashing logo design
2011
Logos (symbols)
Logo! 8
2015
Marketing · Art portfolios
Design matters
2010
Design · Industrial design coordination
Logo design love
Logos (Symbols) · Sports team mascots
Mascots
1998
Logos (symbols) · Commercial art
The Big Book of Logos 4 (Big Book of Logos)
2005
Corporate image · Logos (Symbols)
The power of logos
1997
Communication in organizations · Organizational theory & behaviour
The emergent organization
Apologizing · Business communication
Crisis Management by Apology
Corporate image · Benchmarking (Management)
Becoming a Category of One
2003
Corporate image · Business ethics
Managing Corporate Reputation and Risk
2012
Reputation · Corporate image
Reputation Risk Handbook
2014
Corporate image · Organizational behavior
Organizational perception management
2006
Business names · Brand name products
Living the Brand
2001
Communication in organizations · Corporate culture
Corporate Communication
