
"Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns that students engaging in consulting projects for small and startup businesses have. Offering practical and direct guidance, this informative text supports and directs the reader from the initial project assignment and client meeting to the closing presentation and exit meeting. Primary chapters are devoted to establishing client relationships, conducting the information search, maintaining a cohesive student consulting team, and developing recommendations for the client business. A unique feature of the book is the incorporation of student reactions, responses and advice in each chapter. Information about the role of the Small Business Administration, and Small Business Institutes, confidentiality, and ethical considerations is included in two appendices." "This book is an excellent resource and essential guide for students of management, organizational studies, economics, and marketing or a variety of other courses that require consulting projects. The real-world examples, sound methods, and student feedback provided make Field Casework an extremely relevant text."--BOOK JACKET.
1958
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