Lights, Camera, Campaign!
0.0
Open LibraryAbout this book
"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
Themes & subjects
TélévisionPolitical campaignsPublicité politiqueCampagne électoraleInfotainmentTalk-show
First published 2004About the author
David A. Schultz
1958
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