Generations
3.0
Open LibraryAbout this book
William Strauss and Neil Howe’s partnership began in the late 1980s when they began writing their first book Generations, which tells the history of America as a succession of generational biographies going back to 1584. Each had written on generational topics [...] The authors’ interest in generations as a broader topic emerged after they met in Washington, D.C., and began discussing the connections between each of their previous work. They wondered why Boomers and G.I.s had developed such different ways of looking at the world, and what it was about these generations’ growing up experiences that prompted their different outlooks. They also wondered whether any previous generations had acted along similar lines, and their research showed that there were indeed historical analogues to the current generations. The two ultimately identified a recurring pattern in Anglo-American history of four generational types, each with a distinct collective persona, and a corresponding cycle of four different types of era, each with a distinct mood. The groundwork for this theory was laid out in Generations in 1991. Strauss and Howe expanded on the theory and updated the terminology in The Fourth Turning in 1997. Generations helped popularize the idea that people in a particular age group tend to share a distinct set of beliefs, attitudes, values and behaviors because they all grow up and come of age during a particular period in history. In the mid-1990s, the authors began receiving inquiries about how their generational insights could help solve strategic problems in organizations…
Themes & subjects
HistoryGenerationsCondiciones socialesVida social y costumbresLong Now Manual for CivilizationHistoire
First published 1991Setting
United StatesEE.UU
About the authors
William Strauss
1910 – 1967,
Neil Howe
Neil Howe is a historian, economist, and demographer who writes and speaks frequently on generations, the economy, and social change. He is the nation’s leading thinker on who today’s generations are, what motivates them, and how they will shape America’s future. He is president and co-founder of LifeCourse Associates, a marketing, HR, and strategic planning consultancy serving corporate, government, and nonprofit clients. He has authored nine books on American generations, mostly co-authored with William Strauss, including Generations (1991), The Fourth Turning (1997), Millennials Rising (2000), and, most recently, Millennials in the Workplace (2010). He has also authored numerous books an…
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