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Startup

Startup

by Jerry Kaplan

1995Case studiesComputer industryEntrepreneurshipGO CorporationHistory
3.7
Open Library
Open Library

First lines

"IS THIS THING war surplus?"

"IS THIS THING war surplus?"

About this book

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

Themes & subjects

Case studiesComputer industryEntrepreneurshipGO CorporationHistoryPen-based computers
First published 1995

Characters & people

Setting

CaliforniaSanta Clara Valley (Santa Clara County)United States

Author

Jerry Kaplan

First published

1995

Pages

322

Read time

≈ 8h

Editions

5

Language

English

Publisher

Little, Brown Book Group Limited

ISBN

9780751517132

Where to buy

TR
Amazon Bookshop

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