Nudge
by Richard H. Thaler, Cass R. Sunstein
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspects
3.8
Open LibraryAbout this book
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Themes & subjects
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspectsEconomic aspects of Choice (Psychology)
About the authors
Cass R. Sunstein
1954
American legal scholar known for his work in constitutional law, administrative law, environmental law, and behavioral economics.
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