Market response models
by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Econometric modelsMarket surveysSales forecastingTime-series analysisMarketing Management
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Open LibraryAbout this book
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Themes & subjects
Econometric modelsMarket surveysSales forecastingTime-series analysisMarketing ManagementBusiness / Economics / Finance
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