E-commerce
by Kenneth C. Laudon, Carol G. Traver, Carol Guercio Traver
Electronic commerceInformation technologyInternet marketingCommerce electroniqueMarketing sur Internet
3.0
Open LibraryAbout this book
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
Themes & subjects
Electronic commerceInformation technologyInternet marketingCommerce electroniqueMarketing sur InternetE-commerce
About the author
Kenneth C. Laudon
4 Nov 1944 – 29 Dec 2019
Kenneth C. Laudon (Nov 4, 1944 - Dec 29, 2019) was a professor of Information Systems at the Stern School of Business at New York University. **Source**: [Kenneth C. Laudon](https://en.wikipedia.org/wiki/Kenneth_C._Laudon) on Wikipedia.
Reviews
No reviews yet — be the first to write one from the Log screen.
Quotes
No quotes yet.
