Competitive Identity
by Simon Anholt
International CompetitionProduct managementInternational relationsPlace marketingCompetition, international
0.0
Open LibraryAbout this book
"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.
Themes & subjects
International CompetitionProduct managementInternational relationsPlace marketingCompetition, internationalInternationaler Wettbewerb
Reviews
No reviews yet — be the first to write one from the Log screen.
Quotes
No quotes yet.
