Trademark

About this book

Protect the marks that mean everything to your business.Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly defend. You can protect:business namesproduct namesproduct packaginglogosslogansdomain namesanything that identifies your company, product or service!With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:choose marks that competitors can't copysearch for other marks that might conflict with yoursregister a name or other markprotect and maintain your marks' legal strengthunderstand and resolve disputes outside the courtroomThoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.

Themes & subjects