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Imagining Consumers

Imagining Consumers

by Regina Lee Blaszczyk

Glassware industryCeramic tableware industryConsumers' preferencesHistoryCeramic industries
0.0
Open Library
Open Library

About this book

"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--BOOK JACKET.

Themes & subjects

Glassware industryCeramic tableware industryConsumers' preferencesHistoryCeramic industriesGlass manufacture

Setting

United StatesGreat Britain

Author

Regina Lee Blaszczyk

Pages

408

Read time

≈ 10h

Editions

5

Language

English

Publisher

Johns Hopkins University Press

ISBN

9781421437255

Where to buy

TR
Amazon Bookshop

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