by Fern L. Johnson
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Sex role in advertising · Symbolism in advertising
Gender advertisements
1976
Advertising · Mass media
The codes of advertising
1987
United States · Environmental aspects
The Theming of America
1997
Symbolism in advertising · Social aspects
Promotional culture
1991
Advertising · Brand name products
The Mythmakers
1995
Symbolism in advertising · Pictures
Pictorial metaphor in advertising
1996
Guevara, ernesto, 1928-1967 · Pictorial works
Che Guevara
2006
Advertising · Advertising agencies
Magia e capitalismo
1985
Corporate image · Industrial design coordination
Worldwide identity
2005
Consumer behavior · Attitudes
Advertising and the mind of the consumer
2000
Advertising · Social aspects of Advertising
Social communication in advertising
1986
Human behavior · Brand name products
Gimme! The Human Nature of Successful Marketing
2007
Social aspects · Minorities in advertising
Provocateur
1999
Advertising · Decision making
Marketing communications
1965
Product management · Branding (Marketing)
Brand Meaning
2008
Business · Consumer behavior
Buyology
Social media · Psychology
Winning the story wars
2012
Psychologische aspecten · Werbepsychologie
Consumer Behavior and Advertising Involvement