Books · Search
High technology · Marketing
Winning market leadership
1999
Marketing · Marketingmanagement
Beyond Traditional Marketing
2005
Brand name products · Consumer behavior
Beating Low Cost Competition
2009
Product management · Brand choice
Beating low cost competition
2008
Determinants of salesforce performance
1979
Lider Markalar ve Dusuk Fiyat Rekabeti
2010
Marketing · Case studies
Canadian marketing
1985
Marketing · Theater audiences
Consumer dynamics in nonprofit organizations
1978
Product management · Prices
Product characteristic and price
1972
Mathematical models · Consumers' preferences
An improved method for comparing rank order preferences of two groups of customers
1977