Books · Search
Brand name products · Social aspects
Advertising and Promotion
2005
Marketing · Consumer behavior
Marketing and Social Construction
2003
Consumers · Management, research
Qualitative Research in Marketing and Management
2019
Doing Research Projects in Marketing, Management and Consumer Research
Marketing, social aspects · Branding (Marketing)
Marketing in Context
2013
Marketing
2009
Rethinking Advertising As Paratextual Communication
2022
Advertising
