Books · Search
Markedsf©ıring · Customer relations
Total relationship marketing
2008
Research · Participant observation
Qualitative methods in management research
1988
Business, research · Management, research
Case Theory in Business and Management
2017
2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory
2010
Improving the Evaluation of Scholarly Work
2022
Quality management in service organizations
1993
Relationship marketing · Customer Relations
1999
Commerce
Total Relationship Marketing Renewed
2018
Relationship Marketing
2009
Qualitative Methods in Management Research
2013
Business consultants
Marknadsföring och inköp av konsulttjänster
1977
Marketing · Management
Marknadsfunktionen i företaget
1976
Resultatinriktad marknadsföring
1984
Industrial management
Strategisk planering och styrning
1973
Management
Yuppiesnusk eller ledarskapets förnyelse?
1990
Service quality in hospitality organizations
1996
Service industries · Marketing
Service marketing - Nordic School perspectives
1985
