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Books by Guy Masterman

Strategic Sports Event Management

Cross-cultural studies · Sports administration

Strategic Sports Event Management

2004

Sponsorship

Finance · Sports sponsorship

Sponsorship

2007

Innovative marketing communications

Management · Marketing

Innovative marketing communications

2006

Strategic sports events management

Cross-cultural studies · Sports administration

Strategic sports events management

2004

Innovative Marketing Communications

Management. Special events · Special events

Innovative Marketing Communications

2005

Strategic Sports Event Management

Sports administration · Strategic planning

Strategic Sports Event Management

2014

Strategic Sports Event Management

Event-Marketing · Management

Strategic Sports Event Management

2009