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Motivation research (Marketing) · Consumer behavior
Consumer behavior and marketing action
1981
Marketing
1990
Consumer behavior · Marketing research
Consumer Behavior
1998
Marketing · Management
Marketing management
1985
Printers' ink monthly · History
Printers' Ink
1986
Marketing · Conflict management
The Politics of distributive trade associations
1967
Marketing Principles and Strategy
1993
Automobile industry and trade
Dealer reactions to factory policies and actions
1965
Marketing · Addresses, essays, lectures
Early development and conceptualization of the field of marketing
1978
Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)
1984
Comportamienyo del Consumidor
1999
Wholesaling in Marketing Organization (A Century of marketing)
Early Development and Conceptualization of the Field of Marketing
Essentials of Consumer Behavior