Books · Search
Advertising
Green Advertising and the Reluctant Consumer
2014
Nootka Sound's Paddle Song
2015
Controversies in Contemporary Advertising
2003
Methodology · Research
Using qualitative research in advertising: strategies, techniques, and applications
2002
Advertising · Management
Advertising Management in a Digital Environment
2021
Advertising media planning
Advertising Media Workbook and Sourcebook
2011
Using Qualitative Research in Advertising
Advertising · Publicite
Controversies in contemporary advertising
2004
Building Buzz to Beat the Big Boys
2008
Clovis' Clutter
2023
Small Business Smarts
Principles of Integrated Strategic Communication
Purloined Alpaca
Advertising Campaigns Workbook, Second Edition
Advertising Strategy
2017
Hitting the Sweet Spot - Again
2019
Advertising campaigns · Problems, exercises
Advertising Campaigns Workbook
