Books · Search
Commerce · Branding (Marketing)
Sustainable Branding
2021
Brand name products · Marketing channels
Contemporary Issues in Branding
2019
Corporate image · Branding (Marketing)
Building Corporate Identity, Image and Reputation in the Digital Era
Corporate Brand Design
Tourism · Branding (Marketing)
Place Branding
2020
Business Digitalization
2023
Emerald Handbook of Multi-Stakeholder Communication
2022
Business Strategies and Ethical Challenges in the Digital Ecosystem
2024
Commerce
Beyond Multi-Channel Marketing
Economics
Researching and Analysing Business
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Digital Transformation and Corporate Branding
Internal Marketing : Issues and Perspectives for Internal Customer-Centric Management
Three Hs : Hotels, Hospitality and Holidays
2026