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Books · Search

Books by Patrick de Pelsmacker

Marketing Communications

Advertising · Marketing

Marketing Communications

Patrick De Pelsmacker

2000

Primer for Integrated Marketing Communications

Philip Kitchen

2004

Communication in marketing · Marketing

Reader in Marketing Communications

Philip Kitchen

2020

Advanced Introduction to Advertising

Advanced Introduction to Advertising

Patrick De Pelsmacker

2021

Advertising · Research

Advertising research

Patrick de Pelsmacker

2009

De Pelsmacker

De Pelsmacker

Patrick, De Pelsmacker, Patrick, van Kenhove

2009

Marketing communications

Merken · Communication in marketing

Marketing communications

Patrick De Pelsmacker

2004

Business

Advertising in New Formats and Media

Patrick De Pelsmacker

2016

SAGE Handbook of Marketing Ethics

SAGE Handbook of Marketing Ethics

Lynne Eagle

2020

Advertising · Technological innovations

Advertising in New Formats and Media

Patrick de Pelsmacker

2016

Communication in marketing · Communication, europe

Marketing Communications

Patrick De Pelsmacker

2017

A Reader in Marketing Communications

Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, & Don E. Schultz

2005

Foundations of marketing communications

Advertising · Communication in marketing

Foundations of marketing communications

Patrick de Pelsmacker

2005

Marketing communications

Advertising · Communication in marketing

Marketing communications

Patrick de Pelsmacker

2007

Marketing communications

Communication in marketing · Advertising

Marketing communications

Patrick de Pelsmacker

2010

Marketing research · SPSS for Windows

Marketing research with SPSS

Patrick De Pelsmacker

2008