Books · Search
Advertising · Marketing
Marketing Communications
2000
Primer for Integrated Marketing Communications
2004
Communication in marketing · Marketing
Reader in Marketing Communications
2020
Advanced Introduction to Advertising
2021
Advertising · Research
Advertising research
2009
De Pelsmacker
Merken · Communication in marketing
Marketing communications
Business
Advertising in New Formats and Media
2016
SAGE Handbook of Marketing Ethics
Advertising · Technological innovations
Communication in marketing · Communication, europe
2017
A Reader in Marketing Communications
2005
Advertising · Communication in marketing
Foundations of marketing communications
2007
Communication in marketing · Advertising
2010
Marketing research · SPSS for Windows
Marketing research with SPSS
2008