Books by Peter Fader

Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using UPC Scanner Panel Data

Customer Centricity

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Customer Centricity Playbook

Customer-Base Audit

Implicit coalitions in a generalized prisoners's dilemma

A note on the relationship between promotion sensitivity and consumer specific variables

Wharton Executive Education Customer Centricity Essentials

Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

Customer Centricity Ebook Collection

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