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Books by Philip J. Kitchen

Communication in marketing

Evolution of Integrated Marketing Communications

Don Schultz

2013

Word of Mouth and Social Media

Oral communication · Marketing, management

Word of Mouth and Social Media

Allan J. Kimmel

2014

Integrated Communications in the Postmodern Era

Communication in marketing · Marketing

Integrated Communications in the Postmodern Era

Philip J. Kitchen

2014

Raising the Corporate Umbrella

Philip J. Kitchen

2001

The Future of Marketing

Marketing · Forecasting

The Future of Marketing

Philip J. Kitchen

2003

Integrated marketing communications

Communication in marketing · Communication in management

Integrated marketing communications

Philip J. Kitchen

2004

The Rhetoric and Reality of Marketing

Marketing · Case studies

The Rhetoric and Reality of Marketing

Philip J. Kitchen

2003

Marketing

Marketing · Management

Marketing

Philip J. Kitchen

2008

A reader in marketing communications

Marketing · Communication in marketing

A reader in marketing communications

Philip J. Kitchen

2005

Raising the corporate umbrella

Competition, International · Chief executive officers

Raising the corporate umbrella

Philip J Kitchen

2001

Marketing Communications

Marketing research · Communication in management

Marketing Communications

Philip J. Kitchen

1998

Comic books, strips · Exhibitions

Wisconsin funnies

James Philip Danky

2020

Marketing · Twenty-first century

Future of Marketing

Professor Philip Kitchen

2014

Integrated Brand Marketing and Measuring Returns

Kitchen, Professor, Philip J

2010

Marketing Metaphors and Metamorphosis

Kitchen, Professor, Philip J

2008

Dominant Influence of Marketing in the 21st Century

Kitchen, Professor, Philip J

2013

Informed Student Guide to Marketing

Marketing, dictionaries · Marketing

Informed Student Guide to Marketing

Philip J. Kitchen

2001

Communicating Globally

Export marketing · Communication, international

Communicating Globally

Don E. Schultz

2000

Public relations

Public relations

Public relations

Philip J. Kitchen

1997

Communicating Globally

Export marketing · Communication, international

Communicating Globally

Don E. Schultz

2000

A Reader in Marketing Communications

Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, & Don E. Schultz

2005

Integrated Brand Marketing and Measuring

Communication in marketing · Branding (Marketing)

Integrated Brand Marketing and Measuring

Philip J. Kitchen

2010

Public Relations

Public Relations

Philip J. Kitchen

1997

Marketing mind prints

Marketing · Export marketing

Marketing mind prints

Philip J Kitchen

2004