Books · Search
Electronic commerce · Customer services
E-Service
2002
Customer services · Quality control
Service quality
1993
Marketing · Strategic planning
Driving customer equity
2000
Service industries · Marketing
Handbook of Service Marketing Research
2014
Evaluation · Total quality management
Return on quality
Sector terciari · Màrqueting
Instructor's resource book to accompany Rust/Zahorik/Keining Service marketing
1996
Getting returns from service quality
Economics
Feeling Economy
2021
Klantgerichtheid · Marketing
Maximaliseren van klantenrelaties
2001
Mathematical models · Advertising media planning
Advertising media models
1986
Mathematical models · Television viewers
An audience flow model of television viewing behavior
1981
Marketing · Mathematical models
A probabilistic measure of model superiority
Marketing · Service industries
Readings in service marketing
Service marketing
Customer services
Customer Equity Management
2004
Product management · Marketing
Customer services · Business / Economics / Finance
Customer Equity Management with Software
Advertising · Electroencephalography
EEG response to advertisements in print and broadcast media
1985
Quality of products · Quality control
Return on quality (ROQ)
1994
Business/Economics
Eeg Response to Advertisements in Print and Broadcast Media *Working Paper, Report No 85-111)
1990
Kundenmanagement · Management
Customer equity management
