Books by Vincent-Wayne Mitchell

Marketing

Zondervan Charts Library : Complete 17-Volume Set

Marketing with MyMarketingLab Pack

Perceived risk

UK demographic data providers

A survey of chief planning officer attitudes towards planning consultants

A pilot study of consumer attitudes to companies sending out direct mail

Establishing the power of the organismic metaphor - how can it help the marketer?

Perceived risk and risk reduction

The effect of organisation and buying-centre size on purchasers' risk perception and reduction

Age, sex and social class

An exploration of the relationship between consumer motivations and risks

Appointing planning consultants

Using factor, cluster and discriminant analysis to identify psychographic segments

Industrial risk reduction in the purchase of microcomputers by small businesses

Consumer services

Purchasing industrial professional services

Cross-cultural consumer research

A pilot study of local authority planning departments' attitudes towards GIS, census data and the census of distribution