by Gilbert D. Harrell
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Advertising · Social aspects
The hidden persuaders
1957
Motivation research (Marketing) · Consumer behavior
Consumer behavior
1978
Consumer behavior · Marketing research
1968
Consumer behavior and marketing action
1981
Motivation research (Marketing) · Consumer satisfaction
The joyless economy
1976
Language and languages · Psycholinguistics
Doublespeak: From Revenue Enhancement to Terminal Living
1990
Motivation (Psychology) · Propaganda
The strategy of desire
1960
Consumer behavior · Motivation research (Marketing)
1970
Case studies · Consumer behavior
Cases in consumer behavior
1980
Motivation research (Marketing) · Consumers' preferences
The 3M model of motivation and personality
1999
Perspectives in consumer behavior
Commercial policy · Consumer Behavior
The world economy
2005
Consommation · Culture
La societé de consommation
Consumer behavior · Psychology
1992
Industrial management · Disruptive technologies
The Innovator's Dilemma
1997
Marketing · Case studies
Purple Cow
2002
Business · Choice (Psychology)
Nudge
2008