by Roddy Mullin, Colin Harper
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Advertising · Social aspects
The hidden persuaders
1957
Motivation research (Marketing) · Consumer behavior
Consumer behavior
1978
Case studies · Consumer behavior
1980
Commercial policy · Consumer Behavior
The world economy
2005
Consommation · Culture
La societé de consommation
1970
Consumer behavior · Psychology
1992
Industrial management · Disruptive technologies
The Innovator's Dilemma
1997
Marketing · Case studies
Purple Cow
2002
Business · Choice (Psychology)
Nudge
2008
Consumer behavior · Tourism
Consumer behaviour in tourism
1999
Industries · Consumption (Economics)
The waste makers
1960
Internet industry · Inc Apple Computer
The Four
2017
Recherche · Shopping
Why We Buy
Communication in marketing · Green Business
Strategic Integrated Marketing Communications
2007
Advertising · Communication in marketing
Advertising & IMC
2011
Communication in marketing · Advertising
Marketing Communications
2014
Communication in marketing · Sales promotion
Advertising and promotion
1998
Marketing · Communication in marketing
Marketing Communications Management
2004
