by Otto Kleppner
1899 – 1982
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Fiction · Romance
This Side of Paradise
1920
Passing (Identity) · Race relations
The Tragedy of Pudd'nhead Wilson
1758
Criticism and interpretation · Humanism
The complete works of Robert Browning Volume XVI
1800
Great Britain · Advertising
Medicines
1975
Social psychology · Classes socials
La Société du spectacle
1967
Case studies · Public relations
Crisis Communications
1996
Advertising · Advertising agencies
Confessions of an advertising man
1963
Advertising · Amusements
Census of business
1936
Advertising · Social aspects
The hidden persuaders
1957
Marketing · Brand name products
Advertising Media Planning
2003
creative thinking · creativity
Applied Imagination
1953
Persuasion (Psychology) · Attitude change
The dynamics of persuasion
1993
Art · Art appreciation
Ways of Seeing
1972
Advertising · Business & Management
Contemporary advertising
Advertising, psychological aspects · Brand name products
Social communication in advertising
1990
Political campaigns · Social action
How to Win Campaigns
2005
Advertising · Commercial art
Ogilvy on advertising
1983
Psychological aspects of Advertising · Reclame
Subliminal Seduction
1973