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Project 2000

by Donna L. Hoffman, Thomas P. Novak, Vanderbilt University. Owen Graduate School of Management

Internet marketingResearchElectronic commerceVanderbilt University. Owen Graduate School of Management
0.0
Open Library
Open Library

About this book

Project 2000 is a five year sponsored research effort devoted to the scholarly and rigorous investigation of the marketing implications of commercializing hypermedia computer-mediated environments like the World Wide Web; this site contains research papers on the World Wide Web.

Themes & subjects

Internet marketingResearchElectronic commerceVanderbilt University. Owen Graduate School of Management

Authors

Donna L. Hoffman, Thomas P. Novak, Vanderbilt University. Owen Graduate School of Management

Editions

1

Language

English

Publisher

Hoffman & Novak

Where to buy

TR
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