Consumers
by Eric J. Arnould, Eric Arnould, Linda Price
Consumer behaviorComportementConsommateursCulturele aspectenConsumentengedrag
0.0
Open LibraryAbout this book
This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
Themes & subjects
Consumer behaviorComportementConsommateursCulturele aspectenConsumentengedragMathematics and Science
Setting
United States
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