Blink

About this book

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.

Themes & subjects

About the author

Malcolm Gladwell

September 3, 1963

Malcolm Timothy Gladwell is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.