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Using focus groups in research

Using focus groups in research

by Lia Litosseliti

Focused group interviewingFocus groups
4.0
Open Library
Open Library

About this book

"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.

Themes & subjects

Focused group interviewingFocus groups

Author

Lia Litosseliti

Pages

104

Read time

≈ 3h

Editions

3

Language

English

Publisher

Bloomsbury Publishing Plc

ISBN

9781283205795

Where to buy

TR
Amazon Bookshop

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