Critical Thinking In Consumer Behavior
Consumer behaviorCase studiesConsommateursCas, Études deComportement
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Open LibraryAbout this book
Applies consumer behavior theory to practice via 21 cases and activities. This work is designed to be used alone, or as a supplement to any text in consumer behavior.
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Themes & subjects
Consumer behaviorCase studiesConsommateursCas, Études deComportementProblèmes et exercices
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