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Books by Roddy Mullin

Promotional Marketing

Marketing, management, case studies · Sales promotion

Promotional Marketing

2014

Consumer behavior · Communication in marketing

Shoppernomics

2014

Sales promotion

Marketing · Sales promotion

Sales promotion

2010

Direct Marketing

Direct marketing · Direktmarketing

Direct Marketing

2002

Value for money marketing

Evaluation · Management

Value for money marketing

2001

Sales promotion

Marketing · Sales promotion

Sales promotion

2008