Books · Search
Customer relations, management · Marketing, management
Customer Lifetime Value
2006
Management · Relationship marketing
Profit maximization through customer relationship marketing
2007
Customer loyalty · Management
The wallet allocation rule
2015
Customer loyalty · Loyalty
Loyalty myths
2005
Evaluation · Total quality management
Return on quality
1993
Customer lifetime value
Business · Nonfiction
Loyalty Myths
Consumer satisfaction · Success in business
The customer delight principle
2001
